How to Answer a HARO Journalist Query from Peter Shankman on Vimeo.
What is HARO?
Help A Reporter Out is a source for journalists to locate sources to complete their news stories effectively.
As a subscriber, you will receive daily emails complete with queries w/ requests from sources in different topics ranging from technology to healthcare. It is a very effective means for a personal brand or company to strengthen their credibility indicators via mainstream press.
Once you encounter a query that benefits your agenda, you are able to respond directly to the reporter making the inquiry.